Saturday, August 6, 2011

Your Box Office Explained: How Super 8 Overcame Its Bad Tracking




This weekend the winners of the Super 8 (asterisk). It 'an estimated 38000000 8000000 The gap between the dollar and $ 13 million more than was expected, as the film follow-up anemic. Who do not have a star in Woody Allen's midnight in Paris, is now moving towards the $ 14 million in its second week of Grosses. This weekend took in $ 6100000 to take less than a thousand screens - Allen, the best showing of Hannah and Her Sisters 25 One year ago (!)

Losers this weekend: And here comes the star. In a week without opening the competition to save Judy Moody and her summer without bummers, we need to put the Super 8 in this category, too. Although better than many expected, the opening of its $ 38 million $ 3 million less than in 2008, Cloverfield. Now there was a monster in America was dying to see!

How it all went down: The Super 8 does not end up more losers than winners is impressive due to the eleventh hour push from Paramount, new, flashy advertisements, the projections of Thursday morning, and a drum beat from the word anima Twitter very positive word of mouth keeps all stakeholders considerable shame not to open at No. 1 when it was the only major new film in theaters. Until last week, despite (or perhaps because?) Trucks in its descent, the Super 8 seemed to be doing their best, not the plot from its explosive trailer began last summer. Unlike the now iconic, the Statue of Liberty decapitated that came to define Cloverfield, Super 8 is posters and print ads with a landscape that is boring, leaning to one side, we say ... nothing. While Super 8 sin, then his head was a transgression implicit "Abrams. Spielberg. Monster Alien.

Will you be there, "the arrogance of his position, which left the film almost forgotten, overshadowed by bombastic show-you-all superhero trailers for summer events.

The report stresses that the whole enchilada costs $ 75 million, haters insist on two occasions, but in any case, the real obstacle in Super 8 was the marketing that could have been. In the winter of 1996, after Roland Emmerich flew to the White House during the Super Bowl XXX Independence Day ad, I remember my girlfriend and with emphasis, half serious: "I do not care if I have to sell my body night: We'll be at the first screening of this "When he reached the Super 8 in trailers instead of awakening interest in the film itself, the first Spielberg-nostalgic atmosphere. . just let eager to rush out and rent Close Encounters of the Third Kind Determined to close the mystery box, never gave Abrams abroad and accused of luring the public: This approach has worked better than mock Cloverfield, but open in February, far from the height of the season special effects.

Meanwhile, the well-examined X-Men: First Class held fast, losing 53 percent of its audience. It's pretty standard for the spandex-heavy movie recording, but it's better than almost every film X-Men save the other. They never imagined a day when a film of Marvel Comics would depend on the review of the movie offended for their livelihood. Ah, the bitter irony!

But as opening day approached, later, Super 8 television commercials became more flamboyant, traditional blockbuster-y, and creation of it. And they seemed to have worked to revitalize interest.


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