Saturday, August 6, 2011

How Much Will Super 8’s Box Office Affect Original Movies? Less Than You’d Think

In the race to date, published by Super 8, there was plenty of hand wringing about the possibilities films for the weekend gross, with experts wonder if Paramount not to do-show-too-long campaign counterproductive. When the box office figures will start coming in one day, but expect handshakes continues, albeit in a different number of game: What is the Super 8 is Grosses represents the future of the original films in the studio? Before you even know the size of the JJ Abrams film opens, we're pretty sure they already meet the new question: 'do not really mean much.

It was always difficult to get a big-budget summer tentpole done when it is based on an original property, and although the Super 8 is successful, it will not change. However, an A-list director like Abrams - or Christopher Nolan, whose first movement of the needle on this debate much longer than the Super 8 could ever hope - can still get his original property, which is green if the budget and the package is quite attractive. Of course, the Super 8 bombs, managers may be wary of the next track Abrams, costing $ 200 million, without a clear hook, but if he projected the image of less than $ 50 million and had a great star that is not dedicated leadership of the city that would not compete for the rub.

In addition, hopes are riding on Super 8 because it was only the "original film" are misplaced. It is true that this season is full of comic book movies and suites but also loaded with original comedy, including the bridesmaids successful recent and upcoming movies stupid Crazy Love, Bad Master, 30 minutes or less, Larry Crowne , horrible bosses, and friends with benefits. (An unusual R-rated comedies are also due to the benefits provided by former Hangover.) When it moves in line to complain that Super 8 is a hope of the year of origin, their bias in favor of big-budget science fiction is the color of your perception.

If you are concerned about the lack of original film studios, in fact, there are two genres that could really use your concern: the entertainment and theater. Over the past decade, was animated blockbuster efforts almost always inspired by an original concept, through the pioneering spirit creative at Pixar. But now the Shrek series is no longer an outlier oversequelized and Pixar, Dreamworks and the rest has become a genre once known for its originality in a different way to the incubation franchise. At least they still make these movies, but: In the meantime, original dramas all but disappeared. JJ Abrams will be well into the Super 8, and everyone would be happy to meet with him to his next project - unless he decides to travel with a Super 8 film emotional textures, but not foreigners. Although critics have said that they would have preferred a straight line to the hybrid film, sometimes clumsy Abrams fact, there is no doubt that today's market, an original drama is the most difficult to sell , yes.


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